With the use of social media and technology, an athlete’s appearance at an event can open many doors for both the athlete and attendees. When one books an athlete for an event, there is more to it than simply snapping a picture with the athlete and placing a fresh ball and sharpie in front of them to sign.
Nowadays, people are seeking to turn encounters into potential partnerships at every chance they can get. For example, in attendance may be the founder of a newly launched company hoping to seize the day and request a picture with the athlete while holding the product.
Such an encounter can open doors for collaborations and potential ambassadorships or investment deals between the two. In a different vein, booking athletes to attend your events set the tone for the evening. Such an appearance notifies the guest that the event is upscale and if the intention for the athlete is beyond the scope of entertainment, attendees will know that the evening is meant for networking and forging connections with established, high profile individuals seeking out new business opportunities.
On a different note, booking athletic appearances at an event can be solely for entertainment purposes such as meeting the athlete in a more intimate setting and conversing with them about their best moments and plays.
Needless to say, upscale events without a celebrity athlete in attendance adds a sense of mediocrity to an event with potential.