How Does an Athlete’s Presence Enhance an Event?
With the use of social media and technology, an athlete’s appearance at an event can open many doors for both the athlete and attendees. When one books an athlete for an event, there is more to it than simply snapping a picture with the athlete and placing a fresh ball and sharpie in front of […]
Is a Subway Series in October Imminent?
Per Vegas Insider, the Yankees and the Mets have the third and fourth best odds to win the MLB World Series respectively. The last time we saw such a thing was 2000, with the Yankees triumphing over the Mets. But what would a Subway Series ring mean to each team and what could such a […]
What LeBron James’ New Contract Means On and Off the Court
NBA Superstar Lebron James made headlines yet again as his agent, Rich Paul, announced that James resigned with the Lakers for a record-setting two-year deal worth $97.1M. Such a contract makes him the highest-earning player in NBA history with over half a billion dollars in earnings thus far. James, with four NBA rings, four MVP […]
What is Brand Marketing?
Picture this: you just completed the final production stage for your company. You spent months brainstorming what your service should look like, where it will be available, what to name your company, how the company will function, and your company is ready to launch. Now, you are faced with the critical task of branding your […]
How Event Sponsorships Can Play a Pivotal Role In Marketing
A common misconception about a company sponsoring an event is that the company is simply funding the event with no return. However, event sponsorships are key marketing methods that many brands take advantage of. Firstly, when a company becomes a sponsor of an event, that company is forging a continuous relationship with the event hosts. […]
Gifting Lounges; What You Need to Know and How To Use Them
Every company has a competitor: Coca-Cola has Pepsi, Microsoft has Apple, Ford has Chevy and Amazon has Walmart. Among these companies, there are a multitude of celebrities promoting the company; basketball star Lebron James promotes Coca-Cola, while soccer phenom Lionel Messi promotes Pepsi. Even companies outside the Fortune 500 range are vying to become household […]
How to Optimize Your Event in a Post Covid World
As fears of Covid are dying down, more people are attending events and gatherings than ever before. Unlike the last 2 years, where photos of small scaled events are filled with masked selfies, socially distant weddings with chairs spaced apart and the like, we are embarking on an era where people are hungry to attend […]
2021 NBA Preseason Roundup
The NBA announced its regular-season schedule today and they are bringing in something special. This season marks the 75th anniversary of the NBA and they have an entire slate planned of games involving teams who have been more than historically involved with the development of the league we know today. Moving back to the normal […]
5 Athlete Marketing Campaign Ideas
Have an athlete do an “Instagram Take Over” for your brand A take over allows athletes to show a journey through their lifestyle. Often including consistent updates of what they are doing throughout their day or special event. Do an Instagram Live with the athlete and a lucky customer Set up a real-time 1 on […]
Knicks Would Be Dumb To Pass on Wiseman
Whenever the NBA resumes, the Knicks will still not be a good basketball team. RJ Barrett may develop in time but he was not the savior some thought he might be. He was not terrible. He averaged 14.3 points a game and 2.6 assists. His numbers would have been hire if not for the Morris […]